One of the biggest problems I come across when talking to business owners is that they think they have such a mountain to climb to improve their business, that they never even start.
And it's really easy to fall in to that trap. Very similar to having too many ideas in your business - and ending up like a rabbit in headlights.
Well, one way to get yourself out of that trap is realising that it isn't about making big changes. It's all about making small changes.
So let's imagine your sales are £100k, your gross margin is £50k and your net profit is £40k.
If you increase the quantity you sell by 3%, the price you sell it for by 3% and decrease your costs by 3%, your net profit will increase by £6,435 - an increase of 16%.
And if you change those increases from 3% to 10% then your profit will increase by £22,500 - an increase of 56%.
We give all our clients a report showing the potential in their business each year - we call it a possibilities report.
Because when you realise the small steps you can take which make a big difference, you'll suddenly realise exactly how achievable that increased profit really is!
PS Stuck for ideas on what to do to achieve that increase? That's why all our clients get access to the Business Growth System - full of ideas about improving your marketing and your results.