How one picture doubled sales

I wrote in another blog about how one word doubled the amount of sales of shampoo.

In this blog I'm going to tell you about a picture that had exactly the same effect.

​And, again, this may be marketing folklore but I really hope it's true!

This time the story involves toothpaste.

Apparently you only need a pea sized amount of toothpaste ​for effective brushing - and that's certainly the amount recommended on children's toothpaste.

And in the old days, it seems most people were told only to use a small amount.  And toothpaste packaging was mostly a box with writing on it.

However one toothpaste company decided to break the mould.  They decided to show a toothbrush on their packaging - and they decided the toothbrush would have toothpaste squeezed liberally along the length of the brush.

Nothing else changed - just the picture.  A picture which showed far more toothpaste being used than was needed.

And I'm not sure, but the packaging may still have advised a pea-sized amount.​

However, people took more notice of the picture than the words.

And sales increased.

It just shows ​the power of pictures.  So have a think about how you could use pictures in your marketing.

Spread the word!

Why Friendly

We work with businesses and contractors/freelancers who want to embrace the world of online software and the benefits this brings. Using technology to help our clients is at the core of everything we do.

So if you'd like to find out more, just give a call or drop us an email - no hard sell.

Just friendly, professional advice!

Who we are

We're a small team with over 50 years experience of working with small businesses.

So we're in a unique position to understand the challenges that you face every day in your business.

And what's more, we're fully professionally qualified so you can be sure that your affairs are in safe hands.

Copyright 2016 by TFA Accountants Limited