A funny video with a serious point…

Written by Richard Baldwyn ATT, CTA
January 14, 2015

This clip of Danny Bhoy is both funny and relevant...

The business relevant points start at 5.37 - but if you have time, watch the whole clip - it's well worth it, I promise!​

So what's the lesson?

Well, somewhere along the line someone said "Always find out how your customers heard of you".  So now everyone does.  Without thinking.

An example?

Well I'm on someone's email list and they sent an offer for some books the other day.  It looked good so I clicked and purchased.  And what did they ask me?

"How did you hear about us?"

So I put the first item on the list.

So how good will this data be for them?  Pretty crap I'd say.

And there's a more general point to be made.

You always need to think about how your customer views your processes.  And if they don't make sense to your customer, you need to re-think your processes!

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About the author

Richard Baldwyn ATT CTA

Richard is Co-Founder of The Friendly Accountants and has more than 30 years' experience in tax, including 3 years spent inside HMRC before moving into private practice. He advises individuals and owner-managed businesses on a wide range of UK tax issues, including the tax challenges created by digital platforms and online business models.

Richard has specialised in UK crypto taxation since 2016 and was one of the first UK tax advisers to write publicly about the taxation of cryptoassets. His work includes advising individuals, investors, founders and owner-managed businesses on complex crypto transactions, HMRC disclosures and enquiries, DeFi, NFTs and the tax issues facing businesses operating with digital assets.

He also has first-hand experience of cryptoassets and Web3 projects, combining practical knowledge of how crypto is used with wider UK tax experience.

He particularly enjoys making complex tax transactions easier to understand and helping clients apply tax rules to transactions and technologies that do not always fit neatly within traditional tax categories. More about Richard and the TFA team

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